Vitamins & Supplements comprise products taken to support nutrition, wellness, and specific health goals, including single vitamins, multivitamins, minerals, herbal and botanical extracts, probiotics, and specialty formulas in tablet, capsule, softgel, gummy, powder, and liquid forms. For wholesale and export buyers, this is a large, resilient, wellness-driven category with steady repeat demand across grocery, pharmacy, and specialty health channels. It is also heavily regulated: supplement classification, permitted ingredients and dosages, health and structure-function claims, and labeling requirements differ significantly by market, so destination-market registration and compliance must be confirmed before shipment. Shelf life, potency stability, storage conditions, and lot traceability are important quality considerations. The range spans everyday preventive formulas as well as targeted lines for immunity, joint, sleep, beauty, and sports nutrition, giving retailers depth to serve varied shopper needs. In a retail assortment, Vitamins & Supplements anchor the wellness set alongside Fitness & Yoga and complement functional beverages like Protein Shakes. They reward buyers with high margins and loyal, habitual purchasers where brand trust and credible claims drive value.