Toys & Games spans the play products that serve children and families, including building and construction sets, dolls and action figures, educational and learning toys, puzzles, board and card games, outdoor and active-play items, and novelty goods. Wholesale and export buyers source this category because toys drive gift-season traffic, carry broad age appeal, and round out a general-merchandise or Home & Kitchen assortment alongside categories like Collectibles and Seasonal. Toys are a heavily regulated category worldwide: age grading, small-parts and choking warnings, material-safety and flammability standards, and market-specific certification and labeling all apply, and requirements differ by destination, so buyers should confirm compliance and documentation at the product level. Packaging clarity, multilingual instructions, and licensing rights are common considerations for branded or character merchandise. Formats range from small impulse items to larger boxed sets, which affects shelf presentation, palletization, and freight planning. Because demand skews strongly toward holidays and birthdays, toys reward careful timing and inventory planning, and a balanced range across price points helps a retailer capture both impulse and considered purchases.