Popcorn is a whole-grain snack made from heated corn kernels, sold as ready-to-eat popped product and as unpopped kernels or microwave packs. The category spans lightly salted and butter styles, sweet caramel and kettle variants, and better-for-you air-popped, low-calorie and whole-grain positioning that appeals to health-conscious and family shoppers. For wholesale and export buyers, popcorn is a high-volume, low-cost savoury and sweet snack with strong impulse and multipack appeal across grocery, convenience, cinema and foodservice channels. Sourcing considerations are evergreen: popped popcorn is extremely bulky and fragile relative to its weight, so packaging volume, breakage and staling drive freight and shelf-life decisions, while sweet-coated variants can be sensitive to heat and humidity. Ready-to-eat and microwave formats carry different labelling and ingredient considerations, and nutrition and allergen rules vary by market. Buyers building a savoury-snack set often pair popcorn with Chips, Pretzels, Puffed Snacks and Crackers, while caramel and coated styles bridge toward the Candy set.