That's it.® was founded in Los Angeles in 2012 by Dr. Lior Lewensztain. During medical school, Lewensztain determined that only one-third of Americans consume the fruit they need in their daily diet, and he became determined to improve this statistic. Lewensztain became passionate about plant-based food as preventative medicine, and in helping people on a large scale by creating portable, convenient snacking options made with simple, minimal ingredients. We only use natural, non-GMO fruit in our goal to make eating healthy snacks easy and stress-free. That's it. snacks do not contain nuts (except for coconut). That's it. snacks are certified to be gluten-free. All That’s it. snacks are completely vegan and plant-based… These Fruit Bars are made from 100% real fruit with no preservatives, added sugar, concentrates or purees. Our Probiotic Fruit Bars are great for boosting your immune system and gut health. Our Crunchables are made from dried apples + pumpkin seeds, and come in 3 exciting flavors. Our caffeinated Energy bars have no added sugar, and provide the perfect daily energy boost. Our truffles are hand-dipped in darkchocolate and are a clean, healthy treat.