James Lindsay is a highly successful Miami-based entrepreneur and the Founder & CEO of Rap Snacks. By partnering with some of the rap game’s most recognizable names such as Cardi B, Migos, Lil Boosie, Rick Ross, Master P and Romeo, the brand has become one of the most visible hip-hop geared snack products over the last few decades. These experiences, and his desire to own a business, empowered him to start Rap Snacks, Inc. in 1994, a snack foods company that featured hip-hop artists on the brand—the first of its kind in the US. Eventually the company grew into a $5 million dollar business selling mostly twenty-five cent bags of chips. In 2017, Lindsay began collaborating with Percy “Master P” Miller to expand the product line into foods such as noodles, breakfast cereals, and rice with the creation of P&J Foods, a partnership between the two. Rap Snacks are sold in major retail stores across America, including Walmart, Kroger, Sam’s Clubs, Best Buy and Target stores, among other outlets. Rap Snacks is inspired by Hip Hop and authentically reflects the culture. Rap Snacks: The Snack for the Culture.