Candy is the confectionery category covering sugar- and chocolate-based sweets made for indulgence, impulse and gifting. It spans chocolate in bars, pieces and coated forms, chewy and gummy sweets, hard candy, lollipops, marshmallows and novelty and freeze-dried formats. For wholesale and export buyers, candy is a high-velocity, high-margin impulse staple that drives checkout, seasonal and gifting sales across grocery, convenience, mass and specialty channels, with demand spiking around holidays. Sourcing considerations are evergreen: chocolate is heat-sensitive and prone to melt and bloom, so temperature-controlled handling and shelf life are central on long or warm-climate routes, while sugar confectionery is more heat-tolerant but can stick or deform. Gelatin-based sweets carry dietary and religious-certification questions, and colour, additive and labelling rules, including permitted colourants and additives, differ significantly by market. Buyers building a confectionery programme navigate the subcategories - Chocolate, Gummy Candy, Freeze-Dried Candy, Lollipops, Hard Candy & Sweets and Marshmallows - and may cross-reference Fruit Snacks and Cookies for adjacent sweet-snack lines.